DEODATE is a real estate management consulting firm focused on providing data-backed, cost-control, and strategic corporate real estate insights to companies and public agencies. Meet our key staff:
Rodrigo Gonzalez, MBA
CEO & MANAGING PARTNER
Rodrigo is the executive and strategic head of DEODATE. For over 15 years, he has led corporate real estate engagements for mid-cap companies, Fortune 500 firms, and some of the best known public and quasi-public agencies in California. Under his leadership, DEODATE has grown to service clients across the nation, Canada, Asia, Europe, and Central America.
He is also a Member of the Pension Real Estate Association (PREA), Fellow of the National Association of Investment Companies (NAIC) Next Generation Private Equity Firm Program, member of Real Estate Executives Forum (REEF), and the Archdiocese of Los Angeles Committee on Housing. Rodrigo is past member of the Urban Land Institute, serving on the Los Angeles Chapter Technical Assistance Panel and Urban Marketplace committees, CoreNet Global Association of Corporate Real Estate, and ICSC. Rodrigo is a two-time nominee for Brokerage Executive of the Year by the Los Angeles Business Journal Commercial Real Estate Symposium and Awards, a 2023 GobleSt.com Retail Influencer, and a 2023 Diversity, Equity and Inclusion Nominee (LABJ). Rodrigo is past industry advisor to the Pepperdine University's Real Estate Institute's E2B program.
Rodrigo received his master’s degree in business administration (MBA) from the Pepperdine University School of Business & Management and his Bachelor of Arts (BA) from the University of California, Irvine and has completed coursework in Real Estate Private Equity Finance from New York University’s Schack Institute of Real Estate, and is a State of California Corporate Real Estate Broker. Rodrigo is a member of the Young Presidents Organization - YPO.
Diana Gonzalez, J.D.
Chief Operating Officer
Diana is co-founder and Chief Operating Officer for DEODATE Strategies and Non-Profit Group, where she oversees the operations, development, and brand support for corporate clients as well as national non-profit organizations in education, youth empowerment, religious and social services. Formerly, Diana was the executive director for the Catholic Association of Latino Leaders (CALL), senior advisor for national non-profit Great Minds in STEM, and Director of Paid Programming at NBC/Universal KWHY. Diana holds a Juris Doctorate in international law from Loyola Marymount University and completed her undergraduate degree and certificate training from UC Irvine and UCLA respectively.
Mauricio Nuñez, MBA
Sr. Vice President
Corporate Real Estate
Mauricio is Senior Vice President and leads DEODATE's Data Insights Group focusing on data and market analysis and strategy, asset performance, and maximization. Mauricio is a part of DEODATE's transactional practice which advises individuals, companies, and agencies in Real Estate acquisition, disposition, leasing, and capital structuring. Mauricio has advised Fortune 500 firms such as PwC, formerly PricewaterhouseCoopers, and Oracle.
Jonathan Pujols, MSRE
Real Estate Strategies
VP & Chief of Staff
Jonathan Pujols is a lead consultant and Vice President, Real Estate Strategies for DEODATE championing corporate real estate strategy engagements for clients across the US and internationally. Jonathan brings forth experience in international business development, debt structure and asset management. Jonathan is a retired US Marine Corp Veteran with special forces leadership assignments globally. Jonathan completed his undergraduate work at National University and his Master of Science in Real Estate Degree from Pepperdine University, Graziadio School of Business.
Elias Rodriguez is VP and Chief of Staff at DEODATE, working on corporate real estate engagements for Fortune 500s and regional holders of real estate portfolios. In his three years with DEODATE, he has been instrumental in projects with the Foothill Gold Line, Inglewood Park Cemeteries, and Southern California Gas Company. Elias is a graduate of the University of California, San Diego and a licensed State of California Real Estate Agent. He is an active supporter of the Boys and Girls Club of America.
Michael earned his degree in Finance from Loyola Marymount and completed an impressive internship at DEODATE. Michael was subsequently brought onto the DEODATE team as an Associate and leverages strong, forward-thinking data analysis skills to best serve our clients. Community service has played a large role in Michael’s life, demonstrated by his years of volunteer work with the Los Angeles chapter of the Order of Malta, working as an Assistant Coach with the non-profit, America’s Healthy Kids, and being an active member of the L.I.F.E. (Living in Faith Experience) Team during his time at St. Francis High School in La Canada, California.
Forrest Spoon-Sadlon, MsBM
Senior Associate Forrest Spoon-Sadlon brings a wealth of knowledge in business analysis, portfolio optimization, and financial expertise to our team and clients alike. Forrest applies creative, custom-tailored, data-backed strategies toward maximizing the value of our clients’ CRE portfolios. As a graduate of Loyola Marymount’s Business Management MS Program and holder of a BA in Psychology and Sociology, Forrest consults with and advises c-suite leaders on a number of strategic efforts that align with ambitious growth initiatives, as well as with DEODATE’s core values.
Chief Marketing Officer
Noel Wurst has helped lead content strategy, corporate communications, and public relations at high-growth startups and leading software development organizations in the tech industry for the last 10 years. While Noel’s primary focus has been on helping businesses closely connect with their customers, employees, and the industry they serve, he also has a deep interest in building diverse and inclusive workplace cultures and has served on DEI and global ESG committees to help scale these initiatives. Noel holds an English degree from the College of Charleston.
Project Support Team
Max is currently pursuing his Bachelor’s degree in Business while Minoring in Real Estate Development at the University of Southern California. Along with being an active member of Tau Kappa Epsilon, the Beta Sigma Investment Group, and the USC Latino Business Students Association, Max joined and graduated from American Realty Advisors’ (ARA) “Tomorrow’s Real Estate Leaders” student program. Through this program, Max received hands-on training around commercial real estate and institutional investing from ARA’s corporate Acquisitions and Asset Management leadership team.
Business Development Lead
Kevin Rosler is a Business Development Lead at DEODATE, with over 5 years of sales and customer management experience. Leveraging his background in Information Technology, he excels in building strong client relationships, facilitating effective communication, and tailoring solutions to understand customer needs. His dedication to sales excellence has resulted in lasting satisfaction and growth. Kevin holds a degree in Information Technology from East Carolina University and has also completed an associate degree in the field.
Mariano Gonzalez, III
Project Support Team
Mariano has supported DEODATE project teams since 2019 and is currently pursuing his undergraduate degree in Business and Finance from Azusa Pacific University. Mariano is currently aiding site selection studies for DEODATE clients by conducting thorough research and building analytical databases. Mariano is also leveraging AI and APIs to automate business processes that drive increased productivity and greater operational efficiency. In his educational pursuits, he has also been an active member of the Saint Francis Life Team and the National Society of Leadership and Success.