“Restaurant site selection is uniquely complicated as there are added dynamics that factor into site selection rationale. Going after the highest visibility/traffic area may be cost-prohibitive for an emerging restaurant group. Having the right data and strategy can allow restaurant groups to find high-performance locations in overlooked markets.”
- Rodrigo Gonzalez, CEO & Managing Partner, DEODATE
OVERVIEW
Expanding a brick-and-mortar footprint in any industry requires forward-thinking strategies that enable organizations to plan for the future and weather unforeseen disruptions to expected revenue streams. Since 2020, few industries have been as disrupted as food and beverage (F&B). Even the most innovative restaurant groups have found themselves having to slow or halt growth plans, and instead, focus simply on staying afloat.
But one regional restaurant group based in Hollywood, CA recently recognized an opportunity to bring their long history of providing unique dining experiences to new areas of the Southwestern US. Expanding from a few to approximately 12 physical restaurant locations could dramatically increase the group’s annual revenue, but not without significant risk. In an industry like F&B, where profit margins are often low, and wages, operations, and commercial real estate costs are always climbing, it was imperative for the group’s expansion plan to mitigate that risk.
The group turned to DEODATE for our expertise in conducting qualitative and quantitative market analysis, lease negotiation, and corporate real estate portfolio management to provide them with an innovative and data-rich site selection strategy. This strategy would prove to be a key enabler of the group’s successful expansion into new markets as well as its plans for future growth.
CHALLENGES
Tumultuous, unprecedented time in F&B | Large financial risk of hit-or-miss site selection |
Rising commercial real estate costs in favorable markets | Lack of qualitative and quantitative strategy |
SOLUTION
DEODATE works with a number of successful restaurant groups to help them make data-driven decisions based on invaluable metrics of their existing and targeted locations. These key performance indicators (KPI) include location-specific demographic information like income level and population density, to traffic counts, proximity to competitors, potential acquisition targets, supply chain logistics, and legislative/regulatory analysis.
By charting these data points and many others, DEODATE was able to establish a set of core KPIs that aligned with our client’s established business plan and history of successful ventures. Furthermore, by being able to analyze and accurately predict shifts in data that are constantly evolving, DEODATE has formed longstanding partnerships so our clients can continue to make informed decisions around their ambitious expansion initiatives.
NEXT STEPS
As the group continues to see the ROI in implementing data-driven site selection strategies as part of their portfolio growth plan, they’re also working with DEODATE to identify other opportunities for expansion. These opportunities include building out rich datasets that enable the company to take proactive, not reactive, steps that support long-term growth and sound investment decisions in an increasingly competitive market.
Contact us today to inquire as to how these results were achieved, and how similar, tailored strategies may assist your organization's initiatives.