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  • Writer's pictureDeodate

Medical Clinic Group Leverages Big Data to Launch Ambitious National Expansion Initiative

Updated: Mar 25, 2023

“The sheer scale of data that DEODATE was able to analyze—and the weighting we put behind the attributes that were most impactful to our client’s business—was monumental. It enabled our client to continue to keep their focus on what matters most—their patients.

- ” Elias Rodriguez AVP, Consulting Services, DEODATE


A regional non-profit clinical group had a well-thought-out plan for a proposed pace of growth that would allow them to provide their unmatched medical care to far more patients in need. This plan would take them from approximately four-dozen locations in the United States to as many as one hundred new facilities in the next ten years. Along with further expansion within the states they already had a footprint in, they were looking to move into new regions of the country, as well. But, this process was stalling, due to a lack of a full understanding of the opportunities and challenges within those untapped geographies.

With a long track record of success, the group had the necessary internal resources to quickly scale out its portfolio. However, they were conscious of the importance of choosing the right locations when it comes to maintaining that success and being able to serve as many patients as possible. The group had previously leveraged DEODATE’s expertise in lease negotiation, market analysis, acquisitions, and program management, but was now looking for a data-backed, holistic strategy that would take them from a respected regional brand to a trusted provider of compassionate care across the US.


Large competitors with unlimited resources

Limited time to analyze a massive amount of in-flux data

Moving away from small/regional best practices

Financial risk of hit-or-miss site selection

Lack of qualitative and quantitative strategy

Limited ROI from “reactive” approaches

“We don’t have the same unlimited financial resources as some of our competitors

who are 10x our size. But what we do have is a partner in DEODATE whose expertise completely levels the playing field”

– COO, National non-profit clinical group


DEODATE worked with the client to conduct a full assessment of their current portfolio of clinics. This assessment quickly revealed the group’s leaders and laggards, as well as external factors and population demographics that their highest-performing locations had in common. Demographics that could be mapped when looking to identify ideal future locales. These external factors included elements such as income level, population density, traffic counts (vehicle and pedestrian), proximity to competitors, potential targets of acquisition, as well as legislative analysis that included current regulations and forecasted changes.

By charting these sources of valuable data and many others, DEODATE was able to establish a set of core KPIs that were aligned with the same industry-leading standards of larger medical groups. These standards and best practices would enable the client to make informed decisions around their national expansion initiatives, and when to add to their existing portfolio vs. choosing to relocate underperforming clinics.


Our client has moved from taking reactive steps toward their business growth to a much more proactive approach that’s required to succeed in a highly-competitive market. Their business leaders are now leveraging historic, current, and projected data that each play a role in their mission to provide best-in-class medical services to greater numbers of populations in need. DEODATE continues to further scale out our client’s expansion strategies by building out rich datasets around site selection, parking, street visibility, potential joint ventures and partnerships, real estate cost forecasting, optimal site footprints, market analysis, and asset performance.

Contact us today to inquire as to how these results were achieved, and how similar, tailored strategies may assist your organization's initiatives.

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